Founders Story
Most community leaders assume what their members want.
But the real work is in uncovering them.
It Start with a Survey
I didn’t start in community. I began in consumer behavior.
At a regional bank, I was tasked to figure out what customers actually wanted. I was given outdated survey data between the 1980s-2000s. I wrestled with fragmented information to predict customer needs. Useless.
So over six-months, I designed my own.
Result: Retention jumped from 58% to 95%. The organization survived.
Lesson: Voice surfaces what writing hides.
Trail By Fire
At an international trade association, we had sixty days before closure. I spoke to every member: Fortune 500 execs, officials, diplomats.
Conversations revealed what digital surveys never could. We redesigned everything: onboarding, programming, deliverables. They finally felt Heard.
Result: The board invested in digital experiences and ATMs.
Lesson: The answers were already there. I simply revealed them.
Now with EchoIQ
Those processes couldn’t scale. Now, with EchoIQ, they can. An AI that conducts micro 1:1 voice conversations to reveal what surveys miss. At scale
Real-time Pulse Checks
Gauge member sentiment instantly to guide engagement.
Content Fuel
Transform conversations into content for newsletters and updates.
Actionable Insights
Surface intelligence on member experiences, events, and programs.
The Risk
Most communities fail quietly. Members drift because the gap between their needs and your deliverables widens.
The Edge
Our tool is trained like a seasoned community leader. It knows what to ask, how to listen, and identify what truly matters.
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